Americans today have more listening options than ever; yet 93% of all consumers 12 years old and over listen to the radio during the course of a week. No other medium – electronic or otherwise – can claim as many weekly consumers as radio does.
Radio has the ability to target a specific segment of the consumer market.
Radio has a multi-venue reach with strong penetration in the home, at work, and in the car.
Radio is “Theater of the Mind”. Listeners have a strong emotional bond with “their” radio station. They trust the station and – as a result – its advertisers. Newspaper can tell you where to eat, radio can make you hungry!
Radio reaches consumers on their way to the store.
Make sure to ask us about our online radio opportunities! We can help make your business grow and make it top of mind. Call Ken for more info. 509-783-0783
